Cassanda Greene shares what you need to know to advertise your event planning business, connect with clients, make suer they have great customer service, and can understand if their overall expectations were met for their event. Take a listen to how she started her business to see if it’s a skill you may want to learn for yourself.
Are you dreaming of diving into the exciting world of event planning? In this insightful podcast episode on Business Talk Sister Gawk, Bekkah welcomes Cassondra Green, an experienced event planner based in Duluth, MN. Cassondra shares her journey and valuable tips. Let’s break down the key takeaways for anyone aspiring to kickstart their own event planning business.
1. The Essence of Event Planning:
Bekkah highlights the often-overlooked aspect of measuring the success of an event. Cassondra emphasizes that understanding and achieving the client’s original goals is crucial for determining the success of an event, whether it’s fostering connections or creating a laid-back atmosphere.
2. The Art of Goal Measurement:
Bekkah highlights the often-overlooked aspect of measuring the success of an event. Cassondra emphasizes that understanding and achieving the client’s original goals is crucial for determining the success of an event, whether it’s fostering connections or creating a laid-back atmosphere.
3. Why Event Planning?
Cassondra’s roots in event planning trace back to childhood, influenced by her family’s tradition of hosting various celebrations. She stresses the importance of passion and a natural inclination towards the field, making event planning feel like second nature.
4. The Traits of a Successful Event Planner:
According to Cassondra, the crucial aspects are:
- Excel in people skills
- Thrive under pressure
- Possess strong problem-solving abilities
- Has the ability to pivot and adapt when things don’t go as planned
5. Starting Your Event Planning Business:
Cassondra advises aspiring event planners to be lifelong learners, always seeking new information and staying updated with industry trends. She recommends utilizing tools like Google Drive and a CRM system (Customer Relationship Management) for efficient organization.
6. Seasonal Considerations:
Understanding the seasonal nature of the event industry, especially in weddings, Cassondra shares insights into preparing for engagement season and participating in wedding shows and stylized shoots to showcase creativity and build a portfolio.
7. Building Vendor Relationships:
Vendor relationships play a pivotal role in the event industry’s growth. Cassondra stresses the importance of word-of-mouth referrals from vendors, creating a network that enhances reliability and recognition.
8. Staying Organized:
Organization is key, and Cassondra relies on promptly filing completed tasks into event folders, utilizing Google Drive, and maintaining a strong financial organization for the seasonal fluctuations in the industry.
9. Diversifying Event Types:
While diversifying events can be beneficial, Cassondra recommends moderation and aligning your choices with your business goals. Taking risks and exploring different event types can be valuable for growth and learning.
10. Handling Client Capacity:
Cassondra shares her experience in occasionally pushing her client capacity limits, emphasizing the importance of self-awareness to avoid burnout. Balancing the number of events and clients is an ongoing learning process.
11. Structuring Client Time:
Tailoring her approach based on client personalities and needs, Cassondra structures her time efficiently. Open communication, detailed questionnaires, and ongoing support ensure a smooth planning journey for her clients.
12. Business Growth Advice:
The most significant piece of advice Cassondra received was to step out of her comfort zone and actively reach out to vendors and venues. Building relationships in the industry has been crucial for her business growth.
Connect with Green Frame Events:
If you’re inspired to venture into the world of event planning or seek expert guidance, connect with Cassondra and Green Frame Events on Instagram, Facebook, or visit their website at greeneframeevents.com.
Starting your event planning business can be an exhilarating journey, filled with learning experiences and opportunities for creativity. Cassondra’s insights provide a valuable roadmap for anyone eager to embark on this exciting entrepreneurial adventure.
Remember, every event is a chance to create lasting memories and build a thriving business in the process. Good luck!
