This week Roger Pogorelc (Pooka) shares how he set up, not one, but TWO different indoor billboard advertising companies starting with absolutely no connections in two different markets. You are going to want to listen in to this conversation as it’s a business anyone could build, and his advice regarding how he did it is so valuable. This episode also has some fantastic advice on how to just get up and get going with sales to meet your target customers where they are at. Roger is a pro. Take a listen!
Navigating the Indoor Billboard Advertising Industry: Insights from Roger (Pooka) Pogorelc
Welcome to another insightful episode of Business Talk on Sister Gawk. I’m your host, Bekkah, and in today’s episode, we dive into the world of indoor billboard advertising with Roger Pooka. Stay tuned as Roger shares his journey and valuable insights on how to build a successful indoor billboard advertising company.
Introduction:
I’m Bekkah, and joining me today is Roger Pooka Pogorelc, a seasoned entrepreneur who has successfully ventured into the world of indoor billboard advertising. Roger, welcome to the show.
Roger: Thank you, Bekkah. Excited to be here.
The Genesis of Indoor Billboard Advertising:
Bekkah: Roger, you’ve started a couple of these companies. Can you share a bit about your journey?
Roger: Absolutely. My entrepreneurial journey in indoor billboard advertising began when I noticed a gap in the market. I saw the potential in indoor advertising spaces like restrooms, nightclubs, bars, and restaurants. These indoor billboards, or wallscape ads, were a relatively untapped market back then.
Defining Indoor Billboard Advertising:
Bekkah: For our listeners unfamiliar with indoor billboard advertising, could you elaborate on what it entails?
Roger: Certainly. Indoor billboard advertising involves placing ads on various surfaces indoors, ranging from restroom walls to larger wallscales at events or even airports. The technology has evolved, and today, we see a shift from traditional framed paper ads to dynamic stickers and digital screens.
Setting Up Shop in Billings, Montana:
Bekkah: When you ventured into this industry in Billings, what was the initial setup like?
Roger: The beauty of starting in Billings was the minimal investment required. I focused on securing frames, collaborating with artists for ad creation, and outsourcing printing. I had the advantage of contacts from my time playing Junior Hockey, securing accommodation with a host family, which eased my initial living arrangements.
Diversification and Challenges:
Bekkah: As your business expanded, you diversified into advertising above gas pumps. How did this transition come about?
Roger: In response to outdoor billboard restrictions in many communities, we saw an opportunity in gas pump advertising. Convincing businesses to explore alternative spaces wasn’t without challenges, but strategic approaches and collaboration helped us overcome hurdles.
Adapting to Technological Shifts:
Bekkah: With the rise of digital screens, how did you adapt to the changing landscape?
Roger: Adaptability is key. While I focused on traditional methods, acknowledging the digital shift is crucial. New entrants must consider the costs and complexities associated with adopting digital screens.
Chicago Expansion and Personal Reflection:
Bekkah: You expanded to Chicago but eventually decided to sell. Can you share more about that decision?
Roger: Personal considerations led us to reassess. Despite the business performing well, living in a large city with a young family posed challenges. Selling the Chicago branch allowed us to return to Montana.
Final Thoughts and Transition to Podcasting:
Bekkah: Reflecting on your journey, what advice do you have for aspiring entrepreneurs?
Roger: Seek mentorship, stay committed, and work hard. The journey may have challenges, but dedication pays off.
Transition to Podcasting and Digital Era:
Bekkah: After your entrepreneurial journey, you transitioned to podcasting. How important is establishing a digital presence in today’s landscape?
Roger: In today’s digital era, it’s crucial. I founded Goat Sports Media LLC, emphasizing the need for entrepreneurs to adapt and establish a digital presence.
Conclusion:
In wrapping up our conversation, Roger expresses gratitude for his wife’s support and extends best wishes for continued success. He emphasizes the importance of reviews and invites listeners to tune in to his podcasts.
Stay Connected:
Don’t miss out on Roger’s insightful podcasts, “The One To Go Show” and “The Tea With Ms McGill Show.” Tune in for more entrepreneurial wisdom and inspiring stories.
Thank you for joining us on this episode of Business Talk. Until next time, this is Bekkah signing off.
If you want to dive even deeper into the fascinating universe of entrepreneurship, you can explore some of my own experiences in the following podcast: “The lessons I’ve learned in Business – Take 1”.
