What happens when you run a real research and development experiment on Instagram — not with influencers, but with older-generation craftspeople who have never posted a reel in their life? Bekkah Anderson shares the results of a hands-on Instagram R&D project tied to the Diletto art gallery, exploring how different audiences respond to reels, what hashtag experimentation actually reveals about reach, and why involving guest contributors as content participants changes everything about engagement. But this episode goes deeper than tactics. Bekkah gets honest about something most social media gurus will never tell you: Instagram and Facebook are engineered to make you emotionally reactive. The dopamine hit of live data, the fear spiral of low engagement, the impulsive decisions you make when you’re watching numbers in real time — these are by design. And if you’re using social media to grow a business, you have to learn to see that machinery clearly.
In this episode you’ll learn:
• What the R&D project revealed about audience behavior and reel performance
• Why older-generation craftspeople were the perfect test audience — and what their enthusiasm taught us
• The real psychology behind hashtag strategy and what the data showed
• How to protect your risk judgment from fear and dopamine when posting
• Why emotional distance from your metrics is a business skill, not a weakness
• Practical ways to stay mentally clear while still actively growing on Instagram. Whether you’re just starting to post or you’ve been grinding for months, this episode will change how you think about the relationship between your business brain and your social media feed.
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