#203: P4 The History of Marketing
Think influencers are just taking selfies? Think again. This episode unpacks the hidden business machine behind viral YouTube stars, six-figure affiliate partnerships, and the rise of creators who’ve turned every…
Think influencers are just taking selfies? Think again. This episode unpacks the hidden business machine behind viral YouTube stars, six-figure affiliate partnerships, and the rise of creators who’ve turned every…
Modern marketing didn’t become data-driven overnight. In this episode, we trace the real history behind how digital platforms transformed persuasion—starting with Facebook’s early research into social influence, moving through the…
Have you ever wondered about the decision to leverage user data for marketing efforts online? Well, this episode is for you! We're getting into the real nitty gritty of paid…
Ever wonder how marketing went from selling soap to selling self-worth? 💄💰 In this episode, we peel back the glossy surface of advertising history — from the psychology of the…
Think nearshoring is just for tech giants? Think again. This episode breaks down how smart entrepreneurs are quietly scaling their teams, cutting costs, and boosting profits by hiring nearshore talent…
Ever wondered how companies are quietly cutting costs, scaling faster, and accessing global talent pools that most business owners never even think about? In this episode, we’re diving deep into…
What if the path to your dream life wasn’t about getting it right the first time, but about knowing how to play the long game? In this episode, we share…
What if your style, body language, or even the smallest detail about your appearance was silently shaping the way people trust you, open up to you, and do business with…
What if the success shortcuts you’ve been chasing aren’t what actually makes or breaks a business? This episode shares the surprising truths I wish a mentor had told me sooner—the…
🚨 Are you playing it too safe in business? 🚨Most of what you really need to know to succeed will never be found on Google—and the reason might shock you.…
Ever wonder what the real difference is between someone who keeps hitting roadblocks in business and someone who finds doors flying open? In this episode, we dig into three deceptively…
Ever wish you had a mentor to tell you the real business advice that saves you money, time, and regret? In this episode, Bekkah’s cutting through the fluff and sharing…
Have you ever wondered what the change force is behind making a community breathe life into its old empty spaces and clean up blighted neighborhoods through new housing solutions? Well,…
Nut roasting is one of the few food businesses that has a far longer food truck season in Northern Minnesota than most. Beyond Nuts joins us this week for the…
In this first conversation with Go Beyond Nuts, we dive into the world of freshly crafted, handcrafted nut confections from Cherry, Minnesota. Founder, Karen Hamilton, shares how she got started…
Do you love blazing new trails, being in the great outdoors, and exploring land? Or maybe you’re a developer working on understanding what it takes to prep land for construction.…
What if the key to scaling your mission-driven business or organization wasn't a loan—but a capital campaign? In this episode, we sit down with Josh Lindstrom, from Fika Coffee (givefika.com),…
Have you ever dreamed of turning your passion for coffee into a full-fledged business? In this episode, we sit down with the founder of Fika Coffee, Josh Lindstrom, a small-batch…
Have you ever wanted to rent party equipment as a business? Ted Arnoldy, from JETZ, does a fantastic job of talking through why they have the processes they do for…
Have you ever thought about starting a fun, profitable business that brings joy to families and communities? In this episode, we talk with Ted Arnoldy, founder of JETZ Enterprises, Inc.,…
What governmental department is doing a fantastic job responding to mental health needs? Aaron Brown tells us, and it's not the one you would expect! This week, not only am…
This episode is about mental health and external things to business that make life hard and some ways you can combat them as an entrepreneur. Bekkah also covers one of…
How do VA's get started working for people remotely anyhow? Lauren Campbell Creative gives us the inside scoop of what it's like to get started. Lauren is a seasoned virtual…
Ever wondered if you’re the only business owner encountering tricky situations? Bridger Hopkins, of Grand Properties Real Estate, carries on the discussion with Bekkah from the last episode regarding the…
This episode is meant for business owners who are currently in the midst of running a business and for those who have ever wondered what the real life of it…
Internet Service Provider (ISP) Zach Biles, of Northern Wireless explains how broadband access spreads across the United States. We're exploring the wild west of fiber, government funding initiatives to support…
Have you ever wondered how people start their own internet company? Well, Zach Biles from Northern Wireless gives us the inside look into how to get started cost effectively, who…
Ever wondered the impact of art within a community? This episode covers the vision behind why we're putting an art gallery in down town Chisholm, MN, what data we used…
It's been two years of hard work on our research and development project: Rehabbing an old building in a historic block of a small town. Most of this episode is…
We're covering what FEMA resources may be available to you as you are dealing with post-disaster efforts that have affected your business and family, and what you can do to…
Part 2 is underway! Listen in as we cover what to do to prepare for grants that may come out regarding natural disasters that have affected your business. How a…
Ever wanted to know the background of why we are where we are with FEMA today and what options are available to you as business owner if you encounter a…
Denise Monroe shares about how she started out doing long term care consulting for individuals in need of transitioning from rehabilitation centers to longer term support services and housing. She…
Tom Schotec shares how his real estate flipping business diversified into offering full transitional care services for individuals who were overwhelmed by the thought of moving in order to be…
Tom Schlotec shares about how he started his entrepreneurship journey as a house flipper and saw the opportunity to become a service based business that assisted the elderly population with…
Roger (Pooka) Pogorelc, serial entrepreneur, discusses the meaning of prospecting and how he recommends you practice improving these skills. He gives advice for talking on the phone, in-person, understanding the…
Billie Asmus, inventor of the Repaint Tray, is back to share with us in Part 2 of this series how she is leveraging organic social media to grow exposure and…
Billie Asmus, Inventor and entrepreneur of the Repaint Tray, is with us to discuss her journey with organic social media as a business owner. This is first hand experience from…
Ever wanted to buy something from Alibaba, but were not sure where to start? This episode is for you. Bekkah covers when it can be a good idea to utilize…
Scott Jacobson, 20 year veteran real-estate investor, explains what metrics you should be looking to see in a property's financials if you're hoping to invest in a multi-family property, as…
Bekkah covers why it’s important to be patient in looking for a property, evaluating if you can grow in the space, if it has enough parking and easy accessibility, considering…
Rena Freeman shares how to build a property management business. Rena covers getting the correct licensing, managing all of your properties efficiently, how to vet possible renters, ways to price…
Have you ever wondered what resources are available to business owners for commercial properties? This episode covers how to look for grants within your region, what questions to ask as…
Richard Parker has bought 13 different businesses personally and has spent 34 years working with acquisitions and mergers. In this episode, he discusses how to separate the value of a…
Brandon Freeman discusses how he has built his rental investment portfolio. He explains how to calculate a cash-on-cash return so you can understand for yourself how to build your own…
Bekkah explains what factors you may want to consider when you open up a physical storefront! This episode covers considerations such as whether you are hiring employees, being in the…
This week Roger Pogorelc (Pooka) shares how he set up, not one, but TWO different indoor billboard advertising companies starting with absolutely no connections in two different markets. You are…
This is part 2 in the series on goal setting. You're not going to want to miss this! This episode covers how to set your goals to be…
Setting your goals for the new year is a BIG DEAL. This two-part episode, gets you planning your business’ direction by preparing your financials for evaluation, understanding what you need to…
Cassanda Greene shares what you need to know to advertise your event planning business, connect with clients, make suer they have great customer service, and can understand if their overall…